Eastern Cape-headquartered insurance specialist Multisure Corporation is extending its reach as a backer of grassroot-level sport in underprivileged communities.
The company, which offers affordable funeral cover across South Africa, has contributed significantly to rugby development at club and school level since 2019.
Having already been a prominent supporter of teams in the Eastern Cape – among them Gardens in Nelson Mandela Bay – it has now teamed up with Garden Route outfit Evergreens, one of the oldest clubs in the country.
“We partnered with Evergreens as it is an iconic brand in SA rugby,” Multisure CEO Denton Goodford said.
“It has a strong management team and we identify with its vision and values of instilling honesty, integrity, discipline and a sense of pride in the younger generation, who are our future leaders.”
He said community upliftment through sport was close to the company’s heart and over the years it had seen how sport could transform young people’s lives by keeping them on the right track and away from substance abuse and crime.
Evergreens chair Deon Stoffels said the partnership was hugely significant, both for the club and members of George’s Pacaltsdorp community.
They face many socio-economic challenges, with a large proportion of Evergreens players among the area’s jobless.
They had grown up among the poorest of the poor, Stoffels explained.
This means they cannot afford to pay for playing gear and post-match kit, which is a requirement at other clubs. Now they will receive these items for free.
Goodford said Multisure was also in negotiations to partner with a club in the Bay.
The businessman, who grew up in the impoverished township of Kabah in Kariega, has always seen the value of sport in uniting communities.
While a pupil at Uitenhage Secondary School, where he was elected head boy and served as president of the student representative council in the 1980s, he, along with several others, formed a volleyball club that produced six South African Schools players and the head coach.
EC insurance company partners with club to drive upliftment through sport
Image: Supplied
Eastern Cape-headquartered insurance specialist Multisure Corporation is extending its reach as a backer of grassroot-level sport in underprivileged communities.
The company, which offers affordable funeral cover across South Africa, has contributed significantly to rugby development at club and school level since 2019.
Having already been a prominent supporter of teams in the Eastern Cape – among them Gardens in Nelson Mandela Bay – it has now teamed up with Garden Route outfit Evergreens, one of the oldest clubs in the country.
“We partnered with Evergreens as it is an iconic brand in SA rugby,” Multisure CEO Denton Goodford said.
“It has a strong management team and we identify with its vision and values of instilling honesty, integrity, discipline and a sense of pride in the younger generation, who are our future leaders.”
He said community upliftment through sport was close to the company’s heart and over the years it had seen how sport could transform young people’s lives by keeping them on the right track and away from substance abuse and crime.
Evergreens chair Deon Stoffels said the partnership was hugely significant, both for the club and members of George’s Pacaltsdorp community.
They face many socio-economic challenges, with a large proportion of Evergreens players among the area’s jobless.
They had grown up among the poorest of the poor, Stoffels explained.
This means they cannot afford to pay for playing gear and post-match kit, which is a requirement at other clubs. Now they will receive these items for free.
Goodford said Multisure was also in negotiations to partner with a club in the Bay.
The businessman, who grew up in the impoverished township of Kabah in Kariega, has always seen the value of sport in uniting communities.
While a pupil at Uitenhage Secondary School, where he was elected head boy and served as president of the student representative council in the 1980s, he, along with several others, formed a volleyball club that produced six South African Schools players and the head coach.
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